How to Introduce Crisis Planning Into Your Business in 2024

How to Introduce Crisis Planning Into Your Business in 2024

If you’re an agent working in the senior market, you’ve likely come across clients in need of long-term care. In those cases, it’s too late for long-term care insurance, but that doesn’t mean you can’t provide a solution. This is where crisis planning comes in.

Crisis planning involves rearranging assets in order to qualify for Medicaid benefits and stop financial bleeding caused by the nursing home and it can be a major value-add to your business. But, where do you begin?

In this webinar, Madolyn Reynolds, CLTC, explores the opportunity crisis planning provides agents like you and identifies how to incorporate it into your business in 2024.

She’ll also cover:

  • Common Medicaid misconceptions
  • How Medicaid Compliant Annuities work in practice
  • Education and resources to help you get started

Watch the session today!

Krause Webinars

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July 24, 2025
12:00 PM CDT

Asking the Right Questions: Mastering LTCI Client Conversations

Presented By:
Mary Sizemore, CLTC, LTCCP
Insurance Communications and Marketing Coordinator