Genworth Life Insurance Company is introducing a new standalone 1% Compound Benefit Increase Option (CBIO). It will be made available to policyholders with existing benefit increase options who wish to retain their accumulated benefits and grow them at a lower percentage rate going forward.

For LTC Awareness Month, Mutual of Omaha — in partnership with Amada Senior Care and CLTC — co-sponsored a national study on long-term care. The research shows families with LTC plans see significantly less stress + financial disruption, caregivers have materially better experiences when a plan exists, and legacy outcomes + asset preservation are notably stronger with proactive LTC funding.

Effective Nov. 17, 2025, Mutual of Omaha will begin migrating in-force LTC13 and LTC09M-CA long-term care policies from its current servicing center, illumifin, to Mutual of Omaha. Policyholders will receive a letter directly notifying them of this change, including updated Customer Service contact information and premium payment instructions.

Thrivent’s LTC Awareness Toolkit has been updated for 2025, and it packages some of its consumer and advisor pieces, including: New consumer videos, foundational approach resources, about Thrivent, conversation resources, competitive positioning, consumer workshops, sales strategies, and more.

Thrivent believes every financial plan should include a written extended care strategy and a way to fund it. That funding may come from a mix of client assets, income, family support, and—when appropriate—long-term care insurance.

Now, you can share Thrivent’s new, consumer-approved video that clearly explains its point of view on extended care planning. This video makes it simple to start the extended care conversation—and strengthen every financial plan you deliver. State-specific versions are available:

ICC States | Non-ICC States | California

To help ensure a smooth life insurance purchase experience, it’s important to set proper expectations with your clients throughout the application and underwriting process. The MoneyGuard® Presubmission Underwriting tool is designed to help with client medical exploration prior to submitting an application.

Effective Oct. 20, 2025, all long-term care (LTC13 and LTC09M-CA) new business applications are now processed and administered directly by Mutual of Omaha. This change is to create a more optimized experience for its distribution partners.

Mutual of Omaha has announced in-force rate adjustments for certain LTCI policies in Iowa, Michigan, North Dakota, Tennessee, and Texas. The changes will go into effect on Jan. 1, 2026.

Nationwide is announcing the upcoming launch of CareMatters® Annuity, its new streamlined long-term care solution. The product offers cash indemnity LTC benefits for triple or double the contract value, simplified underwriting, and a guaranteed interest crediting rate. Applications will be paper only until January 2026 when electronic application platforms, iGO® and Porch, become available. Make sure to review the training requirements before signing or submitting an application.

Effective Oct. 1, 2025, CareScout Care Assurance is available for sale in approved states. CareScout is excited to bring its first long-term care insurance solution to market, with much more to come.