Thrivent has announced a refreshed brand and new marketing tagline, “Where Money Means More™,” that reinforces its deep expertise as a Fortune 500 company that puts generosity at the heart of saving and investing. Brought to life through a $50 million national marketing campaign, the new look emphasizes Thrivent’s differentiated story at the intersection of financial planning and generosity, creating deeper connections with both current and prospective clients.

Mutual of Omaha has announced in-force rate adjustments for certain LTCI policies in Illinois. The changes will go into effect on June 1, 2025.

New York: Nationwide’s Long-Term Care Rider II will be available beginning March 10, 2025, on the Nationwide No-Lapse Guarantee UL II, Nationwide YourLife® Indexed UL Accumulator, and Nationwide YourLife® Indexed UL Protector. In New York, the rider is referred to as the “Acceleration of Life Insurance Death Benefit for Qualified Long-Term Care Services Rider II.”

California: Nationwide’s Long-Term Care Rider on survivorship will be available beginning March 10, 2025, on the Nationwide® Survivorship Indexed Universal Life 2020.

On Feb. 22, 2025, Thrivent made changes to its eApp process. These efforts are designed to mitigate inaccurate signature activity and to ensure the new account client(s), as the intended recipients, are the individuals providing the eSignature.

Mutual of Omaha has announced updates related to requesting a rate increase on the LTC13 “pre-rate refresh” policies, a subset of in-force LTC13 policies issued prior to the rate refresh performed on this product that began to take effect in 2020. This rate increase is being requested to ensure the premiums policyholders are paying reflect the current and projected claims experience, continues to meet the needs of policyholders, and ensure the product remains financially sustainable.

NGL’s underwriting requirement for long-term care exams for couples ages 60-65 has changed. On joint applications when the partner is age 60-65, a long-term care exam will be ordered to ensure consistency in underwriting requirements between partners. The revision will take effect for applications submitted on or after Feb. 15, 2025, and an updated underwriting guide will be available on the Agent Resource Center starting Feb. 14.

GTL has announced the new minimum issue age for short-term home health care states is now 55. Updated rate sheets and underwriting guides are now available on GTLink. Log in to download or order new supplies!

John Hancock is introducing LifeCare, a hybrid indexed UL life insurance solution with long-term care benefits. This product offers your clients a unique way to reposition assets today for a more secure tomorrow. LifeCare’s modern design, intuitive digital application, streamlined underwriting process, and integration with the John Hancock Vitality Program make it a compelling life insurance choice for today’s customers.

Beginning Jan. 17, 2025, NGL’s e-Policy Delivery will receive several improvements meant to enhance the delivery experience for you and your clients. Among the changes are an improved mobile experience, new options for entering client contact information, an improved client signature process, and more. An updated e-Policy guide will be available on the Agent Resource Center soon.

CareMatters Together, Nationwide’s linked-benefit long-term care (LTC) solution for couples or two individuals with an insurable interest in each other, launches in California on Jan. 13, 2025. Designed for couples ages 30 to 70, it offers policyholders the flexibility to use their pool of LTC benefits entirely by one person or shared between the two insureds in any combination.